This member of the Malvaceae family was given this name by Karl Moritz Schumann, in 1886. It is found in north-eastern Argentina, Bolivia, Brazil and Paraguay, growing in a well drained calcareous soils with quite some water and lots of sun. The stem can grow to 160 centimetres in diameter, the entire plant to 25 metres in height. The flowers are pale to deep pink with a yellow throat.
The genera name is from the local languish; Taíno: ceyba for kapok. The species name from Latin; 'having hairy flowers'. I would say it is the fruits...

